A national campaign “KeMoja”, meaning “No Thanks”, has been launched to raise awareness among South Africans from all lifestyles, particularly young people, about the dangers of drug and alcohol abuse. The campaign would also promote healthy behavior in general among South African teenagers.

The Gauteng Social Development department said the campaign sought to shield young people from the pressures that led them into substance abuse. Current strategies to reduce the supply of illicit drugs, mainly through law enforcement measures, had to be complemented by efforts to curb demand for drugs. In South Africa specifically, substance abuse by primary and secondary school learners is of growing concern and is the main contributor to school crime, violence, intentional and unintentional injuries together with other social and health problems such as teenage pregnancy and HIV and AIDS (Burke, 2009). Unless we are successful in addressing drug abuse in all of our communities, on the streets and in the schools, we will not be able to make sustainable progress. For this to happen we need to mobilize civil society as a whole, starting with the schools, parents, teachers and role models.

Implementation of the KeMoja Substance Abuse Prevention Programme in South Africa’s Gauteng Province.

The South African government introduced the “KeMoja I’m fine without drugs” substance abuse prevention programme in 2003 and was rolled out to schools in all the five regions of South Africa’s Gauteng Province. Africa Youth Development Fund (AYDF) organization administers the “KeMoja” programme.

The “KeMoja” Programme

The focus of “KeMoja” programme is on using a variety of activities as tools to educate, empower and develop awareness of the harmful effects of substance abuse. This programme also strives to encourage communities to be pro-active in promoting their well-being and in taking “pro-health decisions.”
In Gauteng Province, the Department of Social Development, in collaboration with the Gauteng Department of Education (GDE), Africa Youth Development Fund (AYDF) and the South African National Council of Alcoholism (SANCA) are implementing the “KeMoja” programme (Burnett & Hollander, 2016). The programme is administered by AYDF and includes the training of co-ordinators and coaches, and the monitoring of progress made with the implementation of the programme in schools.
The coaches are mainly young people who matriculated, but were not able to further their studies in tertiary institutions or could find employment. Therefore, the programme is also one strategy for creating employment amongst youth. The coaches are required to be role models to young people when implementing the programme by demonstrating specific values such as honesty, empathy, integrity and respect for self and others. Since the programme is aimed at disseminating information and instilling social skills it includes a range of modules which encompass teaching learners how to set their own personal goals, understand who they are, learn to live a healthy lifestyle and most importantly learn facts about drugs and alcohol. For more information.

This is where POWERinDANCE is very proud to play a role and be part of the KeMoja training and how Hip-hop Dance and the KeMoja programme work together.

POWERinDANCE will meet all the coaches every 2 weeks to train them on new dance routines that will be used in conjunction with the KeMoja training modules on leadership, mentoring etc.
At the end of the program, the candidates will be tested on the routines at an extravaganza/Graduation function. Participants will be given a chance to display what they have learnt and get a chance to perform and free style. Participants will graduate and receive certificates from KeMoja and POWERinDANCE.


If you are a coach and participant and you would like to pursue dancing as career, then you should register with POWERinDANCE at a cost of R150 per individual.

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Once you become a registered member of “POWERinDANCE I’m fine without drugs project“, you will also have these additional benefits:

Discounted rates to attend twice a month sanctioned Power in Dance workshops and other accredited training modules (advertised on our website).


Once you are satisfied that you understand what is involved in the programme you can enroll for the full Power in Dance Programme that will enable you, through accredited training courses, become an Assistant Dance Coach, then a qualified DANCE INSTRUCTOR to enable you to help open up and run your own dance school.
This is offered only through Power in Dance, where you will complete the accredited course over a period of 12 months.
There is a R2500 cost per module applicable – this will take you through 8 modules in 12 months.
There are additional courses covered in the modules that are SETA accredited and will give you credits you can accumulate towards a skills programme, example: Perform one to one training, Basic Team Leader skills, Supervisory Techniques, First Aid, Fire Fighting, Basic Occupational Health and Safety, computer systems and lots more.

More info on Kemoja training